COUNSEL CREATIVE

COUNSEL CREATIVE

Modernize your practice

Fractional CMO + Full-Service Marketing Team for Law Firms

With CMO‑level leadership and an integrated digital team, we deliver strategy and execution across branding, SEO, paid acquisition, PR, and client intake—so you can focus on legal outcomes while we build your practice.

“All the benefits of an in-house marketing team,
without the overhead.”

Real Impact for Law Firms.

We achieve radical traction and deliver measurable outcomes:
higher search visibility, more qualified leads, and more retained matters.

+398% WEBSITE VISITS

Case Study — Digital Performance

Our redesigned, user‑focused site for a leading civil‑rights firm improved conversion metrics across the board, driving more potential clients to take action.

+1,175% DIRECT LEADS

Case Study — Customer Acquisition

Targeted search campaigns lowered acquisition costs and drove a dramatic surge in direct, qualified leads for the same firm within the first nine months.

Website Performance

90% LOWER LEAD COST

Case Study — Ad Spend Efficiency

Through data‑driven optimizations we reduced acquisition costs and stretched ad budget reach—delivering high‑quality leads at a substantially lower CPL.

Note: civil‑rights law firm CPLs commonly range from $100–$300; our optimized programs produced averages well below that benchmark.

4M VIEWS

Case Study — Media & Communications

We produced strategic video content around several high‑profile cases that aired on national news outlets and earned millions of social impressions.

Those assets amplified case narratives, drove earned media coverage, and strengthened community trust in the firm’s work.

OUR PROCESS

Driving visibility, new clients, and
sustained firm growth.

  • Rapid audit of positioning, website, intake, and paid performance to identify high‑impact opportunities.

  • CMO‑led growth plan with prioritized initiatives, measurable KPIs, and a practical roadmap.

  • Full‑service delivery across website, SEO, content, paid media, PR, and multimedia assets—end‑to‑end implementation.

    Continuous optimization, reporting, and process refinement to increase ROI and sustain growth.

OUR APPROACH

Precise messaging, ethical care, and
reliable intake systems.

  • We refresh your firm’s digital presence and technology stack to tell a compelling story and convert prospective clients across channels.

  • Paid and organic programs are guided by analytics. We use Google data, conversion tracking, and audience insights to optimize campaigns, lower acquisition costs, and improve lead quality.

  • We implement repeatable intake systems and predictable growth processes so your firm can forecast new business and expand confidently.

    By combining modern digital infrastructure with historical and predictive analytics, we consistently attract new clients—moving beyond the limits of word‑of‑mouth and legacy legal directories.

SERVICES

  • Positioning & Brand

    Develop a clear market position and consistent brand voice. 

    Services: positioning workshops, brand identity, core messaging, and collateral templates that reflect your firm’s expertise and values.

  • Digital Execution

    Build a high‑performance digital presence.

    Services: custom website design and optimization, technical and local SEO, content strategy, and digital assets that drive organic traffic and conversions.

  • Custom Growth Engine

    Design and manage lead generation programs that scale intake.

    Services: paid search campaigns, targeted display, conversion rate optimization, and lead nurturing to shorten sales cycles and increase new matters.

  • Case Amplification

    Amplify case wins and firm expertise to build credibility. 

    Services: PR and press outreach, and earned media strategies that enhance reputation and referral flow.

  • Demonstrative Evidence Support

    World-class multimedia exhibits that bring case narratives to life.

    Services: courtroom‑ready demonstratives, trial graphics and animations, deposition clips, and multimedia assets optimized for media and community outreach.

Contact Us

We work selectively with a small number of law firms that share our commitment to excellence and growth. If your firm is ambitious, client‑focused, and ready to scale, let’s talk.